Brand House Book

If you're having problems getting to grips with the world of branding, this free ebook by Roger Lindeback can help you out by taking away all the jargon and relating it to everyday experience.

In the Brand House Book, Lindeback aims to make branding tangible by comparing it to building a house, breaking it down into six manageable stages – dreaming, planning, starting work, designing, building and finally getting the details right – with a branding summary at the end of each stage, setting out all the important issues to think through in your brand building process. http://www.brandhousebook.com/mobile/index.html#p=1